We make retail-ready apparel for brand communities who live loud and rep proud. From tanks and crewnecks to hats and hoodies, we design and deliver custom gear that your people actually want to wear. Whether you're a fitness franchise or a personal brand, we take the guesswork out of creating high-quality merch that sells.
Your Brand. Your Gear. Our Expertise.
HOW IT WORKS
what we do best
Founded by Kelsey Garlock, we specialize in retail-ready custom apparel—think tanks, crewnecks, hats, and more—that people actually want to wear. With a background in fitness and fashion, we know how to design gear that feels good, looks great, and moves with your people.
From concept to creation to delivery, we make the process simple and seamless. Whether you're a fitness franchise looking to elevate your retail line or a personal brand ready to launch your first merch drop, we’ve got you covered—literally.
We’re here to help you build loyalty, one piece of great-fitting gear at a time.
About Loyal Goods
MORE ABOUT LOYAL GOODS
Loyal Goods Co. helps brand communities show up in style.
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WHo We have Served
Our experience is far reaching serving brands like Burn Boot Camp and ISI Elite Training
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scandi furniture
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Know that your sourcing of product will be quality and use our experience to know which place to get your inventory from.
Have a design that feels on brand for you and will align with your community.
Have us deal with the logistics, the shipping, the delivery and more to make your apparel and merch arrive with ease.
return to services
Production Management
Logisitics management
Product Development Strategy
return to services
from 50 Piece moq
Develop producuts that convert
Product Development Strategy
We turn your merch vision into reality—starting with strategy. From fabric selection and fit to design direction and pricing, we help you develop custom apparel that aligns with your brand, audience, and retail goals. We give guidance to ensure every piece is both high-quality and high-converting. Whether you have a full concept or just a logo, we’ll build a product line that your community will be proud to wear.
Design Direction
High Converting
Pricing Strategy
High Quuality
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return to services
return to services
from 50 Piece moq
Develop producuts that convert
Production Management
We handle the logistics so you don’t have to. Once your designs are finalized, we manage every step of the production process—from sourcing and sampling to quality checks and final delivery. We coordinate with trusted manufacturers, oversee timelines, and ensure your custom apparel is produced to the highest standards. Our goal is to make sure your order arrives on time, on brand, and ready to sell.
Sourcing
Final Delivery
Sampling
Quality Control
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return to services
return to services
from 50 Piece moq
Develop producuts that convert
Logistics management
We take the stress out of fulfillment. From coordinating shipping and tracking to managing inventory and delivery timelines, we ensure your gear gets where it needs to go—on time and hassle-free. Whether you're stocking your retail space, shipping to multiple franchise locations, or prepping for a product launch, we handle the behind-the-scenes details so you can stay focused on your brand.
Shipping Coordination
Hassle Free
Tracking
Inventory Timelines
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Kelsey made the process so easy. From design to delivery, everything felt seamless. Our merch line feels totally on-brand and elevated.
From design to delivery, everything felt seamless.
Alyssa, Coach and Influencer
The apparel flew off the shelves, and our members finally had gear they actually wanted to wear!
Working with Loyal Goods Co. was a game-changer for our gym.
Jamie R., Owner of Burn Boot Camp
I had no idea where to start with merch, but Loyal Goods brought my vision to life and made it feel so effortless. Now I get tagged daily in customers rocking my gear!
Loyal Goods brought my vision to life
Alyssa, Coach and Influencer
We've launched multiple retail drops with Loyal Goods, and each one sells out. The quality is top-tier, and our community is obsessed.
The quality is top-tier
MARK, Training Fitness
Ready to Create Gear Your Community Will Love?
We make custom apparel simple, seamless, and seriously good-looking. Whether you're a fitness franchise or a personal brand, we’ve got you covered.
Loyal Goods Co. creates retail-ready apparel for brand communities. From fitness franchises to personal brands, we make it easy to design and deliver custom gear your people are proud to wear.