Meet Loyal Goods Co
At Loyal Goods Co, we believe community is built in the everyday moments—in the shared workouts, the favorite podcast episodes, the quiet morning routines, and the conversations sparked by what you wear.
We’re here to create apparel that connects people.
That tells a story.
That says, "I’m part of something."
Whether you’re growing a podcast, building a fitness movement, running a membership, or leading an online community—your people want to rep what they’re a part of.
We make that possible with custom-designed apparel and goods that feel good, look great, and build real loyalty.
Because a great tee or hoodie isn’t just something to wear—it’s a statement of belonging.
Founded by Kelsey Garlock, we specialize in retail-ready custom apparel—think tanks, crewnecks, hats, and more—that people actually want to wear. With a background in fitness and fashion, we know how to design gear that feels good, looks great, and moves with your people.
From concept to creation to delivery, we make the process simple and seamless. Whether you're a fitness franchise looking to elevate your retail line or a personal brand ready to launch your first merch drop, we’ve got you covered—literally.
We’re here to help you build loyalty, one piece of great-fitting gear at a time.
About Loyal Goods
MORE ABOUT LOYAL GOODS
Loyal Goods Co. helps brand communities show up in style.
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our approach
why choose us
Loyal to your people.
We’re not just screen printers. We’re storytellers.
We care deeply about the details:
✔ High-quality pieces people actually want to wear
✔ Thoughtful design that reflects your brand’s identity
✔ A smooth, collaborative process from concept to creation
Our goal? To help you grow a loyal community through goods that do more than sit in a drawer—they spark connection.
Loyal to the good stuff.
We’re not here to crank out cookie-cutter merch. At Loyal Goods Co, quality comes first—because your community deserves the good stuff.
We choose soft, long-lasting fabrics your people will actually want to wear on repeat—not just once for a photo. Every piece is carefully sourced, thoughtfully designed, and printed with care so it feels as good as it looks.
Your community isn’t just a follower count—it’s a group of real humans who believe in what you’re building. Whether they show up for your podcast every week, hit every challenge in your fitness program, or rep your membership like a badge of honor, they deserve to feel like they’re part of something bigger.
our approach
why choose us
Cutting-Edge Technology
At [Your Studio Name], we bring architectural and interior designs to life through high-end visualization. Our passion for detail, lighting, and storytelling allows us to create immersive 3D experiences that bridge the gap between concept and reality. At [Your Studio Name], we bring architectural and interior designs to life through high-end visualization. Our passion for detail, lighting, and storytelling allows us to create immersive 3D experiences that bridge the gap between concept and reality.
Tailored for Impact
At [Your Studio Name], we bring architectural and interior designs to life through high-end visualization. Our passion for detail, lighting, and storytelling allows us to create immersive 3D experiences that bridge the gap between concept and reality.
At [Your Studio Name], we bring architectural and interior designs to life through high-end visualization. Our passion for detail, lighting, and storytelling allows us to create immersive 3D experiences that bridge the gap between concept and reality.
we specialize in..
get in touch today
Fitness + Wellness Brands
Podcast Merch
Give your listeners something to wear while they binge every episode.
From challenge tees to client gifts, we help you create gear that motivates and unites.
Small Business Swag
Memberships + Coaching Communities
Keep your crew feeling seen, celebrated, and connected.
Bring your brand to life with pieces that go beyond a logo.
Event + Retreat Wear
Create something special for your next gathering, speaker panel, or IRL meetup.
return to services
from £1250
BEST FOR ...
Elevate Coaching Program
Like blue jeans, apple pie, and Saturday morning cartoons, we are the real deal. Like blue jeans, apple pie, and Saturday morning cartoons. Like blue jeans, apple pie, and Saturday morning cartoons, we are the real deal.
4 one-on-one coaching sessions (1 hour each)
Email support between sessions
Business plan review and feedback
Access to exclusive webinars and workshops
INVEST IN YOUR DREAM
return to services
from £1250
BEST FOR ...
The Ultimate Growth Package
Like blue jeans, apple pie, and Saturday morning cartoons, we are the real deal. Like blue jeans, apple pie, and Saturday morning cartoons. Like blue jeans, apple pie, and Saturday morning cartoons, we are the real deal.
4 one-on-one coaching sessions (1 hour each)
Email support between sessions
Business plan review and feedback
Access to exclusive webinars and workshops
INVEST IN YOUR DREAM
Ready to Create Gear Your Community Will Love?
We make custom apparel simple, seamless, and seriously good-looking. Whether you're a fitness franchise or a personal brand, we’ve got you covered.
Loyal Goods Co. creates retail-ready apparel for brand communities. From fitness franchises to personal brands, we make it easy to design and deliver custom gear your people are proud to wear.